The Power of the ASK: A New Chapter for Entrepreneurs Worldwide

Today marks an extraordinary milestone—not just for me personally, but for the thousands of entrepreneurs I’ve met, mentored, and collaborated with across the globe.

We’re officially launching The ASK, a book that encapsulates one of the most important, and often overlooked, skills in business today: the ability to ask for what you need.

You might think asking comes naturally to entrepreneurs. After all, we pitch, we network, we negotiate. But what I’ve learned through my work with the Scottish Business Network (SBN) and through countless global ventures is this:

Most people don’t know how to ask.

Not clearly. Not confidently, and certainly not in a way that builds meaningful, international relationships.

Why The ASK Matters Now More Than Ever

In our fast-moving, digitally connected world, the who and what of business have changed dramatically. We are no longer confined to our city, country, or even continent. We have the tools, technology, and networks to operate globally from day one.

But access to global opportunity hinges on one thing: your ability to articulate your ask.

When I co-founded the Scottish Business Network, our mission was simple—to help Scottish entrepreneurs connect with the global diaspora and open doors to new markets, funding, and knowledge.

What we didn’t anticipate was how many entrepreneurs didn’t know what they were asking for. They had talent. They had ideas. They had ambition. But when given a chance to speak to an investor, a potential partner, or a global ambassador—they froze.

That’s where The ASK comes in.

A Book Born from Real-World Conversations

This book isn’t theory. It’s built from lived experience—my own, and that of hundreds of entrepreneurs who’ve walked the path from local startup to international success.

You’ll find case studies from founders who mastered the art of asking and completely transformed their businesses. You’ll find frameworks, stories, and actionable guidance that help you:

• Define what you really need to move forward
• Identify the right person to ask
• Frame your ask in a way that builds trust and gets results
• Follow up with confidence and clarity

And most importantly, The ASK will challenge your mindset around asking itself.

Because here’s the truth: Asking is not weakness. It’s leadership. It’s initiative. It’s how we grow, not just as entrepreneurs, but as global citizens.

Who This Book Is For

Wendy Sneddon and I wrote The ASK with a very specific group in mind: entrepreneurs with vision, but limited reach.

You might be:

• A founder preparing to raise capital and unsure how to approach investors
• A service provider seeking high-value partnerships
• A solopreneur trying to break into international markets
• A leader looking to bring your product to a global audience
• Or even someone simply seeking the right mentor, advisor, or connection

In each of these scenarios, what you ask and how you ask it makes all the difference.

The 99p Launch — A Global Invitation

To celebrate today’s launch, we’ve made The ASK available on Amazon for just 99p for a limited time.

Why? Because we want as many people as possible, especially in underserved or underrepresented communities—to access this resource. I’ve spent the past few decades travelling the world, helping founders get a seat at the table. This book is my way of extending that table further than ever before.

So if you’re reading this in Glasgow or Ghana, San Francisco or Singapore, consider this your invitation to take part in something bigger.

Beyond the Book: The ASK Movement

What excites me most isn’t just the book itself, it’s what comes next.

The ASK is more than a publication. It’s the beginning of a movement.

We’re already building:

• The ASK Workshops – for entrepreneurs and teams who want to refine their ask in real time
• Global Ambassador Circles – hosted through SBN, where members can share their asks and open doors for one another
• An online resource hub – packed with templates, videos, and success stories to help people of all ages and stages ask with intention

And perhaps most importantly, we’re creating a cultural shift, where asking for help is seen not as a weakness, but as a smart, strategic business skill.

A Personal Reflection

If you’ve followed my journey, you’ll know that connections are at the heart of everything I do. I’ve always believed that one conversation can change the course of a business, and in many cases, it has.

This book is the result of thousands of those conversations. It’s a love letter to entrepreneurs. It’s a blueprint for action. And it’s a call to step into the spotlight, raise your hand, and say:

“Here’s what I need. Can you help?”

If we can teach the next generation of founders to ask better—smarter, bolder, more authentically—we can unlock a tidal wave of opportunity across the globe.

Final Words

To everyone who’s supported this journey, thank you.

To everyone who’s ever hesitated to raise their hand, this book is for you.

And to every entrepreneur with a dream that feels too big, too bold, or too far away: it’s not. You just need to ask.

Get your copy of The ASK for 99p today → https://amzn.eu/d/68Kmll8

Let’s keep building, let’s keep connecting—and let’s never be afraid to ASK.