Ev Foster: Championing Women in Estate Agency — and Why Now is the Time to Build a Business of Your Own

When Ev Foster first stepped into the world of estate agency, she brought with her the grit and determination that has defined every chapter of her career. Today, as she takes on the role of Regional Champion for Women in Estate Agency, Ev is determined to open doors for more women, and anyone ready to take control of their future, to thrive in this dynamic industry.

Ev Foster, Keller Williams Scotland Operating Principal

For many in Scotland’s property sector, Ev is already a familiar and trusted name. As a seasoned estate agent with Keller Williams (KW), the world’s largest real estate franchise by agent count, she has not only built a thriving business of her own but also carved out a reputation for mentorship, collaboration and results.

Her story is one that resonates with anyone who has ever wondered what life could look like if they stepped away from the traditional employment model and built something of their own — on their terms.

From Corporate Roots to Property Powerhouse

Ev’s professional journey did not begin in estate agency. Like many successful entrepreneurs, she built her early career in more conventional roles. Her background in Financial Services and Ladies Gyms gave her a first-hand understanding of what people really want from a service: trust, transparency and a genuine connection. In those years, she sharpened skills that would later set her apart in estate agency, from building relationships to navigating complex transactions and, most importantly, listening.

But like so many who later find their calling in self-employment, Ev realised that working hard for someone else’s bottom line came at a cost: long hours, limited control, and a feeling that her true potential was still waiting to be unleashed.

When she discovered the Keller Williams model, one that empowers agents to build their own businesses with world-class support and training, she knew it was time to back herself and as a single mum, most importantly have time for her 4 young children

Joining Keller Williams: Building a Business with Purpose

Since joining Keller Williams, Ev has embraced the freedom and flexibility that comes with being a self-employed agent under a global brand. For those unfamiliar, the KW model is unlike traditional estate agency chains. Every agent operates as an independent business owner, backed by the support, systems and international network of a trusted name. This means agents keep more of what they earn, scale as they wish, and have the freedom to build a brand that reflects who they are, not just the company on the door.

For Ev, that model unlocked new possibilities. She could work with clients her way, offering the personal touch, transparent communication and dedication that buyers and sellers crave. Her reputation for outstanding service grew, fuelled almost entirely by word-of-mouth and referrals, the holy grail in property. She proved that you can run a successful estate agency business without sacrificing family time, health, or personal ambitions. Today, her passion and purpose is to help others achieve that same possibility for themselves.

A Champion for Women

Ev’s appointment as Regional Champion for Women in Estate Agency is a testament to her passion for lifting others up. Her mission is clear: to show more women that estate agency is not just a job, it’s a pathway to real freedom, flexible working and uncapped earning potential. It’s no secret that the property industry, like so many others, has long had its share of barriers for women. Demanding hours, lack of flexibility and the expectation to ‘do it all’ have held many back. But the self-employed model flips that on its head.

Ev is living proof that you can build a thriving career around your life, not the other way around. She champions the stories of women who have made the leap into estate agency and found financial independence, self-confidence and community along the way. Her new role will see her connecting with aspiring and seasoned agents across Scotland and beyond, sharing her knowledge and helping them navigate their next step, from training to marketing to mindset.

Why Estate Agency? Why Now?

The Scottish property market continues to show resilience and opportunity. With more people rethinking where and how they live post-pandemic, trusted local agents have never been more valuable. Buyers and sellers are not just looking for ‘someone to list their house’. They want an expert guide, someone they can trust with one of life’s biggest decisions. That means the industry is wide open for motivated people with people skills, local knowledge and the hunger to build a business they truly own. Ev believes that the traditional 9-to-5 is no longer the only option, and for many, not the best one. With the right training and support, anyone with the drive to succeed can thrive as an independent estate agent.

In Business For Yourself, Not By Yourself

One of the biggest fears for anyone considering self-employment is the feeling of going it alone. But the KW model means you’re never truly alone. You have access to world-class coaching, marketing tools, training and a community of supportive fellow agents. Ev’s success is rooted in this network, the ability to share best practices, lean on mentors and stay ahead of market trends. This collaborative spirit is at the heart of Keller Williams and one of the reasons it continues to attract people from all walks of life - teachers, nurses, corporate professionals and career-changers, to estate agency.

Opening the Door for You

Today, Ev is on a mission to meet people where they are, whether that’s a parent looking for flexible work that fits around family, a seasoned sales professional seeking more reward for their effort, or someone simply tired of putting their dreams on hold. In her new role, she invites anyone curious about life as a self-employed estate agent to reach out for a coffee and a chat, no obligation, no pushy pitch, just an honest conversation about what’s possible. She knows first-hand how transformative this step can be: “It’s not just about selling houses,” she says. “It’s about building the life you really want, with the income, freedom and purpose you deserve.”

Ev Foster’s story is a reminder that the greatest investment you can ever make is in yourself. If you’ve ever wondered what it would be like to be your own boss, make your own schedule and take charge of your financial future, this could be your moment. If you’d like someone in your corner who’s walked the path before — and is ready to show you how — Ev is just a message away.

If you are considering coming to live in Scotland, Evelyn has the perfect network to find your ideal home. To connect with Ev Foster: LinkedIn