Inverness-based entrepreneur Alan Mackenzie has launched a groundbreaking new health brand set to disrupt the UK’s £1bn+ clinical nutrition market. Born from personal tragedy and guided by science, My Doctor’s Recipe introduces a delicious and dignified alternative for patients battling illness: Nutri-Ice, the UK’s first frozen gourmet supplement designed by oncologists, chefs and nutrition experts.
Alan's late wife, Alison, died from cancer in 2016. During her treatment, Alison found it difficult to eat, often rejecting the clinical supplements offered to her due to their unpleasant taste and synthetic ingredients. “Ice cream and ice lollies were all she could tolerate,” Alan recalls.
That insight became the seed for a mission that’s now turning heads in both the healthcare and food innovation sectors.
“My Doctor’s Recipe Nutri-Ice is not just a product, it’s a solution. After losing my wife to cancer, I wanted to create something that would make a real difference in people’s lives, helping them through recovery with something they could enjoy. This product was designed by medical professionals to support patients through some of their toughest times, but it’s also perfect for anyone looking to boost their nutrition in a delicious and accessible way,” said Alan Mackenzie, co-founder.
A Delicious Revolution in Patient Care
Working alongside leading London oncologist Dr Jon Krell and award-winning chef Alan Rosenthal, Mackenzie developed Nutri-Ice, an artisan frozen supplement handmade in Kent by the luxury dessert brand Simply Ice Cream. Each 100g tub delivers over 300 calories, 10g+ of high-quality whey protein, and 30%+ of the daily Nutrient Reference Value (NRV) for key vitamins and minerals including vitamin D, C, zinc, iron and calcium.
Nutri-Ice is also free from artificial colours, preservatives, emulsifiers, and flavours, and instead uses date syrup in place of refined sugar.
Already in use in private hospitals and recommended by oncology dietitians, Nutri-Ice addresses a critical issue: one in five cancer patients die not from cancer, but from malnutrition.
The Science Behind the Scoop
Nutri-Ice is fortified with the proprietary DJK+® formula, created by Dr Krell. This cutting-edge nutritional blend ensures optimal digestion and nutrient absorption, without compromising taste or smell. Its design supports muscle growth, immune function, and faster recovery, making it suitable for patients undergoing treatment, those recovering from surgery or illness, or even health-conscious individuals seeking a nourishing snack.
“We wanted to make sure Nutri-Ice isn’t just good for you but also tastes delicious. For those undergoing treatment or recovery, eating can feel like a chore. Nutri-Ice makes nutrition feel like a treat,” said Dr Krell.
The Market and the Mission
With UK clinical nutrition spending forecast to exceed £1bn and rising demand for better patient experiences in healthcare settings, Nutri-Ice is positioned to become a category-defining innovation with global potential.
Available nationwide in five flavours, vanilla, chocolate, cappuccino, banana, and strawberry—each Nutri-Ice tub costs £5.50 and is shipped frozen in dry ice, retaining quality for up to 36 hours. A children’s range, Smile Heroes, has also been launched to support young patients who need extra nutrition.
Beyond hospitals and recovery, My Doctor’s Recipe also aims to cater to wider consumer groups: from elite athletes to those with age-related appetite decline, or anyone facing barriers to proper nutrition.
A Tribute Turned Triumph
More than a product, My Doctor’s Recipe is a tribute to Alison’s memory and a testament to the healing power of good food. “We know from research that 80% of patients dislike existing clinical supplements,” says Mackenzie. “This was personal, but it’s now also commercial. We’re redefining what patient nutrition can be, something joyful, not just necessary.”
As the NHS and private healthcare providers continue seeking better solutions for patient outcomes, Nutri-Ice stands out not just for what it removes, additives, aftertaste, and resistance—but for what it offers: dignity, enjoyment, and the nutrients needed to heal.
To learn more or order, visit: www.mydoctorsrecipe.com
To explore the science behind nutrition and cancer care: www.creamotherapy.co.uk